Yuup! Italy Wins Pet Product of the Year 2025!
A New Milestone for Quality Pet Care in the UAE
For the second year in a row, Yuup! Italy Middle East has been recognised for what we stand for: uncompromising quality, transparency, and a deep love for the well-being of pets.
After winning Favorite Pet Product of the Year 2024, we are incredibly proud to announce that Yuup! has now been awarded Pet Product of the Year 2025 at the Pet Industry Awards.
And this victory isn’t ours alone — it belongs to every groomer, salon, pet business, and pet parent who believes their pets deserve better than “just pet shampoo”.
A Double Win That Marks a New Standard in the Region
These two consecutive awards celebrate more than product excellence, they recognize a movement we’ve built together:
✔️ Safer, human-grade-cosmetics formulations
✔️ Transparent INCI ingredient lists
✔️ Premium performance trusted by professionals
✔️ Visible results in one wash
✔️ Long-term coat and skin health
Yuup! has established a new benchmark of quality in the UAE’s fast-moving pet industry thanks to your trust.
Empowering Groomers & Pet Professionals Across the GCC
This year has been a turning point for our Professional Grooming Line.
Bringing the First Dog Grooming Competition to the UAE
At Pet World Arabia 2024, we proudly:
✔️ Introduced the first-ever dog grooming competition in the UAE
✔️ Partnered with top groomers and international judges
✔️ Showcased what professional grooming looks like when powered by high-performance, human-grade cosmetics
This competition wasn’t just a milestone — it ignited a new era for grooming culture in the Middle East.
Growing With the Region’s Best Grooming Professionals
From mobile groomers to luxury salons, vet clinics, boarding and daycares, hundreds of professionals now rely on Yuup! for:
✔️ Consistent results
✔️ Superior coat texture
✔️ Faster drying times
✔️ Healthier, problem-free skin
We are proud to support their success through:
✔️ Hands-on education
✔️ Workshops
✔️ Product training
✔️ Groomer-to-groomer knowledge sharing
Your expertise, creativity, and commitment to quality push both us, and the industry — forward.
Premium Home Care for Pet Parents Who Want the Best
While groomers trust our Professional Line, pet parents choose our Home Line for everyday beauty and wellness routines tailored to their pets’ needs.
In 2024–2025, we expanded our support to consumers with:
✔️ 1-to-1 skin & coat care consultancy
✔️ Tailored grooming routines
✔️ A transparent approach to ingredient safety
✔️ Educational content on proper at-home coat maintenance
More pet parents than ever are switching from generic “pet shampoo” to true cosmetic-grade care — and seeing visible results.
A Community Behind the Award
This award reflects a growing movement:
⭐ Groomers who demand better cosmetic science
⭐ Salons raising the standard for professional grooming
⭐ Pet parents who want safer, cleaner, higher-performing care
⭐ Partners and retailers who champion premium products
And the entire Yuup! Middle East community that supports quality, transparency, and education.
Thank you for voting, supporting, trusting, and choosing us — again.
What’s Next? A Bigger, Stronger Yuup! Middle East
Winning Pet Product of the Year 2025 motivates us to build even more value for the pet community:
For Groomers & Salons
✔️ More education workshops
✔️ More product innovation
✔️ More international collaborations
✔️ More support for the fast-evolving grooming profession
For Pet Parents
✔️ New product launches
✔️ More tailored grooming advice
✔️ More accessible guidance on coat & skin health
For the Region
We will continue leading the movement that pushes the industry toward safer, premium, and scientifically-driven pet care.
Thank You for Making Yuup! a Two-Time Award Winner
From Italy to the Middle East, our mission remains the same:
To bring real, human-grade cosmetic quality to dogs, cats, and horses — and to raise the bar for the entire pet care industry.
Here’s to another year of growth, education, partnership, and exceptional pet care.
With gratitude,
Lisa & Eddie
Yuup! Italy Pet Cosmetics
Animal Deluxe Trading LLC