Privacy Policy

Yuup Middle East Privacy Policy

Last updated 21 September 2026

Animal Deluxe Trading LLC operates the Yuup! Middle East store and website at www.yuupmiddleeast.com, including the related information, content, features, tools, products and services referred to in this Privacy Policy as the Services. Shopify provides the ecommerce platform that enables us to offer the Services.

This Privacy Policy explains how we collect, use, disclose, store and protect personal information when you visit or use the Services, make a purchase, interact with our advertising, subscribe to marketing, or otherwise communicate with us. It also explains your privacy rights and choices.

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understood this Privacy Policy. Where applicable law requires consent, we will request it separately. Merely visiting the website does not constitute consent to non-essential analytics or advertising technologies where consent is required.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, use or disclosure of personal information, this Privacy Policy controls.

Who We Are

The controller responsible for the personal information described in this Privacy Policy is Animal Deluxe Trading LLC, trading through Yuup! Middle East.

· Business: Animal Deluxe Trading LLC

· Postal address: P.O. Box 566798, Dubai, United Arab Emirates

· Email: info@yuupmiddleeast.com

· Telephone: +971 58 521 8806

Personal Information We Collect or Process

Personal information means information that identifies you or can reasonably be linked to you. It does not include information that has been anonymized or de-identified so that it can no longer reasonably identify you. Depending on how you interact with the Services, where you live and what applicable law permits, we may collect or process the following categories of information.

· Contact details. Your name, email address, telephone number, billing address, delivery address, city, country and postal information.

· Account information. Your username, account credentials, preferences, saved addresses and account settings.

· Order and transaction information. Products you view, search for, add to your cart or wishlist, purchase, return, exchange or cancel; order numbers; order values; discounts; delivery details; and transaction history.

· Payment information. Payment method, payment confirmation, transaction details and limited payment-related information. Complete card details are processed by payment providers and are not made available to us in full.

· Communications. Information you provide in customer-service requests, emails, telephone calls, WhatsApp conversations, reviews, survey responses or other communications with us.

· Device and technical information. IP address, browser type and version, device type, operating system, network connection, cookie identifiers, advertising identifiers and other online identifiers.

· Usage and interaction information. How and when you navigate the Services, pages and products viewed, searches, clicks, referring pages, session duration, cart activity, checkout activity and interactions with emails or advertisements.

· Marketing preferences. Your subscriptions, consent choices, cookie preferences and decisions to opt out or withdraw consent.

· Inferences. Preferences or likely interests inferred from your purchases, product views and other interactions, such as interest in particular pet coat-care categories.

Sources of Personal Information

We may collect personal information from the following sources.

· Directly from you. For example, when you place an order, create an account, subscribe to marketing, contact us, complete a form or submit a review.

· Automatically through the Services. From your browser or device and through cookies, pixels, tags, software development kits, server-side integrations and similar technologies.

· From service providers. Including Shopify, payment providers, delivery and fulfillment providers, analytics providers, customer-support providers and technology vendors acting for us.

· From advertising and business partners. Including Meta and Google, where permitted by applicable law and consistent with your consent and privacy choices.

· From publicly available sources or social platforms. Where you interact with our public social-media accounts, reviews or other public content.

How We Use Personal Information

We use personal information for the purposes described below, as permitted by applicable law.

· Providing and fulfilling the Services. To process payments, fulfill and deliver orders, administer returns and exchanges, maintain accounts, remember preferences, provide product recommendations and deliver customer support.

· Improving and personalizing the Services. To understand how customers use the website, improve navigation and content, recommend relevant products and develop our products, services and customer experience.

· Marketing and advertising. To send marketing communications where permitted, measure campaigns, build advertising audiences, show relevant advertising and limit repetitive or irrelevant advertising.

· Security and fraud prevention. To authenticate accounts, secure transactions, detect and prevent fraud, investigate suspicious or unlawful activity and protect our customers, business and Services.

· Communicating with you. To respond to questions, provide order and service information, send important account notices and manage our relationship with you.

· Legal and business purposes. To comply with legal, regulatory, accounting and tax obligations; establish, exercise or defend legal claims; enforce our policies; conduct audits; and manage a merger, sale, restructuring or similar transaction.

Legal Grounds for Processing

Depending on the activity and the law that applies, we process personal information on one or more of the following grounds.

· Your consent. For example, for non-essential analytics or advertising technologies and certain marketing communications. You may withdraw consent at any time without affecting processing already carried out lawfully before withdrawal.

· Performance of a contract. Where processing is necessary to take steps at your request, complete a purchase, deliver an order, administer an account or otherwise provide the Services you requested.

· Legal obligations. Where processing is required to comply with laws, regulations, court orders, tax, accounting, consumer-protection or other legal requirements.

· Legitimate business purposes or other permitted grounds. Where applicable law permits processing for purposes such as securing the Services, preventing fraud, improving operations or protecting legal rights, provided that the processing is proportionate and your rights are appropriately protected.

Cookies and Similar Technologies

We and our service providers use cookies, pixels, tags, local storage, server-side integrations and similar technologies. Some technologies are necessary for the website and checkout to work. Others support preferences, analytics, measurement, personalization and advertising.

· Strictly necessary technologies. These support essential functions such as security, fraud prevention, network management, shopping-cart functionality, checkout, payment and account access. They cannot normally be switched off through our consent tool because the Services would not operate correctly without them.

· Functional technologies. These remember choices and provide enhanced features, such as language, region or other preferences.

· Analytics technologies. These help us understand traffic, website use, navigation, errors and performance so that we can improve the Services.

· Advertising technologies. These help measure advertising, create audiences, personalize advertisements and understand whether an advertisement resulted in activity or a purchase.

Where consent is required, analytics and advertising technologies are used only after you accept the relevant category. You can decline non-essential technologies or change your choice at any time through the Cookie Preferences control available on the website. Withdrawing consent does not affect strictly necessary technologies or processing already carried out lawfully.

Browser settings can also block or delete cookies, but doing so may affect website functionality. Browser controls do not always prevent server-side processing, so please use our Cookie Preferences control or contact us if you wish to exercise a privacy right.

Meta Advertising and Retargeting

We use advertising and measurement technologies provided by Meta Platforms, including the Meta Pixel and Conversions API through the Facebook and Instagram by Meta integration. These technologies help us measure advertising performance, understand actions taken on our website, create advertising audiences and show relevant advertisements on Facebook and Instagram.

Depending on your interaction with the Services and your consent choices, information disclosed to Meta may include device and browser information, IP address, cookie or advertising identifiers, pages and products viewed, searches, products added to a cart, checkout and purchase activity, order value, currency and contact identifiers such as an email address or telephone number. Certain contact identifiers may be transformed or hashed before transmission. We do not provide Meta with complete payment-card details for these purposes.

Meta may match information received from us with information associated with Meta accounts and process that information under Meta's own privacy policy. Where required, we use Meta advertising technologies only after you have consented to advertising cookies or similar technologies. You may change or withdraw your choice through Cookie Preferences on our website and through the advertising settings offered by Meta.

Google Analytics and Google Advertising

We may use Google Analytics and Google advertising technologies to measure website traffic, understand how visitors use the Services, evaluate campaign performance and show or measure relevant advertisements. Depending on our configuration and your consent choices, Google may receive device and browser information, IP address, online identifiers, website interactions, product activity and purchase or conversion information.

Google may process this information under its own privacy policies and may associate it with other information where permitted. Where required, non-essential Google analytics and advertising technologies are used only after you provide the relevant consent. You may change or withdraw your choice through Cookie Preferences and may also use the privacy and advertising controls provided by Google.

Marketing Communications

We may send promotional communications by email or other channels where you have requested them or where otherwise permitted by law. You can unsubscribe from promotional emails using the unsubscribe link in each message or by contacting us. Opting out of marketing does not prevent us from sending non-promotional communications, such as order confirmations, delivery updates, security notices or responses to your requests.

How We Disclose Personal Information

We may disclose personal information in the circumstances below, subject to appropriate contractual, organizational and technical safeguards where required.

· Shopify. Shopify hosts and supports our ecommerce Services and processes information about your access to and use of the store.

· Service providers. Vendors that support payment processing, order fulfillment, delivery, IT, cloud hosting, data analytics, fraud prevention, customer support, communications and professional services.

· Advertising and marketing partners. Including Meta and Google, for campaign measurement, audience creation and personalized advertising, subject to applicable law and your consent choices.

· Business partners and integrations. Where you direct us to disclose information, request an integrated service, use a social-media feature or otherwise consent to the disclosure.

· Affiliates and corporate transactions. Within our corporate group, if applicable, and in connection with a merger, acquisition, financing, reorganization, insolvency or sale of all or part of our business or assets.

· Legal and protective disclosures. Where necessary to comply with law or valid legal process, respond to government authorities, enforce agreements, investigate violations, protect the Services or protect the rights, property or safety of our business, customers or others.

We do not disclose personal information to third parties for their own unrelated purposes unless you direct us to do so, provide consent, or the disclosure is otherwise permitted or required by law.

Relationship With Shopify

Shopify collects and processes personal information about access to and use of the Services so that it can provide, protect and improve the ecommerce platform. Information submitted to the Services is transmitted to Shopify and to relevant service providers, some of which may be located outside your country.

We may use Shopify features that combine information from interactions with our store, other merchants and Shopify to provide enhanced services, fraud prevention, insights or advertising support. In some circumstances, Shopify is independently responsible for that processing and for responding to requests concerning its use of personal information. You can learn more in the Shopify Consumer Privacy Policy and use the Shopify Privacy Portal at privacy.shopify.com.

International Transfers

We are based in the United Arab Emirates, while Shopify, Meta, Google and other service providers may process or store personal information in other countries. Those countries may have privacy laws that differ from the laws where you live.

Where required by applicable law, we use appropriate safeguards for international transfers, which may include contractual protections, assessments of the recipient and destination, recognized standard contractual clauses, approved transfer mechanisms, or other legally permitted safeguards. You may contact us for more information about the safeguards relevant to your personal information.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, maintain accounts and transaction records, comply with legal, tax and accounting requirements, resolve disputes, prevent fraud and enforce agreements.

Retention periods depend on the type of information, the nature of our relationship with you, legal requirements, the sensitivity of the information and the risks associated with continued retention. When information is no longer required, we delete it, anonymize it or securely isolate it until deletion is possible. Backup copies may remain for a limited additional period under our backup and business-continuity procedures.

Security

We use reasonable technical, administrative and organizational measures designed to protect personal information against unauthorized or unlawful access, loss, misuse, alteration or disclosure. No security measure or transmission method is completely secure, and we cannot guarantee absolute security. Please protect your account credentials and avoid sending sensitive or confidential information through unsecured channels.

Your Privacy Rights and Choices

Depending on where you live and the law that applies, you may have some or all of the following rights. These rights may be subject to legal conditions, limitations and exceptions.

· Access and information. Request information about how we process your personal information and obtain access to or a copy of it.

· Correction. Request correction of inaccurate or incomplete personal information.

· Deletion. Request deletion of personal information where there is no lawful reason for us to continue processing it.

· Restriction or cessation. Request restriction, suspension or cessation of processing in circumstances provided by law.

· Portability. Request personal information in a structured and commonly used format or request transmission to another organization where applicable.

· Withdraw consent. Withdraw consent at any time where processing relies on consent. Withdrawal does not affect the lawfulness of processing completed before withdrawal.

· Object or opt out. Object to certain processing or opt out of direct marketing, targeted advertising or certain disclosures where applicable.

· Automated processing. Request information about and object to certain decisions based solely on automated processing where they produce legal or similarly significant effects.

· Complaint. Raise a complaint with us or, where applicable, with the relevant data-protection authority.

You may manage non-essential cookie and advertising choices through Cookie Preferences on the website. You may unsubscribe from email marketing through the link in our messages. To exercise another right, contact us using the details in the Contact section.

We may need to verify your identity before completing a request and may request information reasonably necessary for verification. Where permitted, an authorized representative may submit a request for you, subject to proof of authority and identity. We will not discriminate against you for exercising a privacy right and will respond within the period required by applicable law.

Automated Decision Making

We may use automated tools to support product recommendations, fraud detection, advertising measurement and audience selection. We do not intend to use solely automated processing to make decisions that produce legal or similarly significant effects for you unless permitted by law and accompanied by required safeguards.

Children's Information

The Services are intended for adults and are not directed to children under 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe a child has provided personal information to us, please contact us so that we can investigate and take appropriate action, including deletion where required.

Third Party Websites and Services

The Services may contain links to third-party websites, social platforms or services that we do not control. Their privacy and security practices are governed by their own notices. We are not responsible for the privacy, security, accuracy or availability of third-party services merely because we provide a link to them.

Complaints

If you have a concern about how we process personal information, please contact us first so that we can review and respond. Depending on where you live, you may also have the right to submit a complaint to the competent data-protection authority or seek another remedy available under applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our practices, technologies, legal obligations or the Services. We will post the revised policy on this website, update the date at the top and provide any additional notice required by applicable law. We encourage you to review this policy periodically.

Contact

For questions about this Privacy Policy, our privacy practices or your rights, contact:

· Animal Deluxe Trading LLC

· Trading as: Yuup! Middle East