We believe in the strict principles of scientific research in the pharmaceutical, cosmetic and dermatological fields to formulate and design the best and highest quality shampoos and treatments for dogs and cats respecting their health and those of humans.

Our love and loyalty to our pets are the foundation and drivers to our persistence, precision and reliability, from the careful research and accurate selection of raw materials to the strict controls of production and packaging in the specialized departments.

Yuup! was born as a cosmetics and care brand for dogs and cats in 2011 in our laboratories of the Italian company Cosmetica Veneta, right in the heart of Northern Italy, in the city of Vicenza. The focus on quality and production of highly performing products has allowed Yuup! to be distributed in over 47 countries, used by master groomers and pet owners who hold their paw friends dear.

Now, we are bringing Yuup! Quality and Italian Style for dogs and cats to Dubai and the Middle East - 100% Made in Italy for pet lovers by pet lovers

A green-oriented philosophy

The mission of Yuup! is to create cosmetics in harmony with the skin physiology, so crafted and dermo-affine that they can be used by humans.

For us it was essential to create formulas that respect the epidermis and the hydrolipidic film of the animal, ensuring at the same hand care, hydration and health of those who use them, wash after wash.

That is why we decided to stick to the same rules in force for human cosmetics. All Yuup! products are therefore in the name of a green-oriented philosophy - we research and select natural and eco-friendly, high-performing ingredients which guarantee high safety and professional results while staying true to our principles.