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Our Principles

  • Natural Ingredients

    All Yuup! products are based on natural ingredients, extracts and oils.

  • Paraben Free

    The toxicity and effects of prolonged use of products with parabens have been studied for years. Our products are free of them to safeguard the health of our pet friends.

  • Phthalate Free

    The ingredients and packaging used are free from phthalates which are dangerous elements for our health and that of our pets.

  • Petrochemical Derivates Free

    As reported in the INCI ingredients list of our products, we do not use any petrochemical derived products, but only ingredients of natural origin.

  • SLS and SLES Free

    In all our shampoos we only use surfactants of vegetable origin, absolutely free of SLS (sodium lauryl sulfate) and SLES (sodium laureth sulfate).

  • No Animal Testing

    For us animals have the same importance as a human being, that's the reason why our products are for them and not tested on them.

4.9 excellent | 1,000+ reviews on Trustpilot

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  • Erica

    "Yuup deserves thousands of stars! The products are fantastic, the people running the company are extremely competent and knowledgeable, helpful and very kind. I wouldn't change Yuup products for anything in the world, and I keep recommending them to all my friends and relatives with pets!"

  • Monica

    "I had never found products so effective for treating my poddles' fur. Both the shampoo and conditioner are excellent, as well as the fragrance. I highly recommend Yuup products to anyone who has four-legged friends!"

  • Silvia

    "In my personal opinion, based on the experience I've gained over the years working in various stores and groomers, the products are excellent quality. The Italian company Yuup meets the needs of what a groomer requires in the products they purchase."

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