Yuup! Home Whitening And Brightening Shampoo 250ml

A brightening shampoo for white and light coats that look yellow, dull or stained, without bleach or peroxide.

Bring back the clean, bright look of white and light coats. Yuup! Whitening & Brightening Shampoo is designed for white, cream, silver and light-colored coats that look yellow, dull or stained. Its violet pigment helps neutralize unwanted yellow tones from the first wash, while quaternized keratin, vitamins C + E + panthenol, bamboo, lotus and linseed extracts help leave the coat soft, glossy and beautifully bright. No bleach. No hydrogen peroxide. Suitable for dogs and cats.

• Helps neutralize yellow tones on white and light coats
• Brightens dull, cream, silver and white fur
• No bleach and no lightening hydrogen peroxide
• With keratin, vitamins, bamboo, lotus and linseed extracts
• Suitable for dogs and cats of all breeds

White and light coats are beautiful when they look clean, bright and luminous — but they can easily become yellow, dull or stained from daily life, dust, saliva, urine marks, pollution and outdoor exposure. Yuup! Whitening & Brightening Shampoo is designed to help restore the natural brightness of white, cream, silver and light-colored coats while keeping the hair soft, glossy and cared for.

Its specific violet pigment helps neutralize unwanted yellow tones from the first application, without using hair bleach or lightening hydrogen peroxide. The formula is enriched with quaternized keratin, vitamins C + E + panthenol, bamboo, lotus and linseed extracts to support softness, shine and coat brilliance.

Suitable for dogs and cats of all breeds, it is ideal for light-coated pets that need a cleaner, brighter and more polished look at home.

Yuup! Whitening & Brightening Shampoo is ideal for:

• White, cream, silver and light-colored coats
• Coats that look yellow, dull or stained
• Dogs and cats with light fur that needs more brightness
• White-coated breeds and mixed breeds
• Pet parents who want a clean, polished, freshly groomed look at home
• Pets exposed to dust, sand, saliva stains or outdoor dirt

Why light coats need specific care

White and light-colored coats show discoloration more easily than darker coats. Dust, saliva, urine marks, environmental dirt and natural oxidation can make the coat look yellow, beige or dull over time.

A dedicated brightening shampoo helps cleanse the coat while visually reducing unwanted yellow tones. Yuup! Whitening & Brightening Shampoo uses a specific violet pigment to help neutralize yellowing, giving white and light coats a brighter and cleaner-looking finish.

It does not bleach the coat and does not contain lightening hydrogen peroxide.

The result

After washing, the coat should look cleaner, brighter and more luminous, with a softer and glossier finish. Yellow tones appear reduced, and the natural beauty of white, cream, silver and light-colored coats looks more visible.

For best results, use as part of a complete grooming ritual with Yuup! Detangling Conditioner and Glossing & Detangling Spray.

Recommended grooming ritual

For white and light coats, use this as part of a complete coat-brightening ritual:

Step 1: Brighten
Use Yuup! Whitening & Brightening Shampoo to cleanse the coat and help neutralize yellow tones.

Step 2: Condition
Apply Yuup! Detangling Conditioner to soften the coat, reduce tangles and make brushing easier.

Step 3: Finish & protect the look
Use Yuup! Glossing & Detangling Spray after drying or between washes to keep the coat soft, shiny and easier to brush.

How to use

Wet the coat with lukewarm water. Apply a suitable amount of shampoo and massage gently through the coat. Distribute evenly, then rinse thoroughly and quickly with plenty of water.

Do not leave the product on the coat. Repeat only if needed. For best results, follow with Yuup! Detangling Conditioner.

For external use only. Use only on healthy skin.

Key ingredients and what they do

• Violet Pigment: helps neutralize unwanted yellow tones on white and light coats
• Quaternized Keratin: helps support softness, strength and manageability
• Vitamins C + E + Panthenol: help support coat vitality and healthy-looking shine
• Bamboo Extract: helps support softness and coat brilliance
• Lotus Flower Extract: helps condition and soften the coat
• Linseed Extract: helps support gloss, softness and a polished finish

Suitable for: Dogs and cats
Ideal for: All breeds with white, cream, silver or light-colored coats.

SIZE: 250ml

INCI (International Nomenclature of Cosmetic Ingredients):

Aqua (Water), Magnesium Laureth Sulfate, Disodium Laureth Sulfosuccinate, Hydrolyzed Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Ascorbyl Palmitate, Panthenol, Tocopheryl Acetate, Bambusa Vulgaris Sap Extract, Nelumbo Nucifera Root Extract, Linum Usitatissimum (Linseed) Seed Extract, PEG-18 Glyceryl Oleate/Cocoate, Glycol Stearate, Lauryl Glucoside, Polyquaternium-10, Coco-Glucoside, Glyceryl Oleate, Glycerin, Sodium Cocoyl Glutamate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Cocamidopropyl Betaine, PEG-14 Dimethicone, Cetrimonium Chloride, Sodium Glutamate, Tetrasodium Glutamate Diacetate, Phenoxyethanol, Ethylhexylglycerin, Benzyl Alcohol, Citronellol, Limonene, Geraniol, Parfum (Fragrance), CI 60730 (Violet 2).